Hi, I’m Usama.
Engineer-founder-marketer-automator. Decade-plus shipping software, scaling companies through 360° digital marketing, and automating the work that compounds with AI + workflow systems.
The short version.
I’ve spent the last decade shipping software, scaling companies through full 360° digital marketing (Meta ads, TikTok ads, Google Ads, brand positioning, and organic SEO) and helping founders make better technical bets. Today I split my time between building product, advising early-stage teams, and writing about what’s actually working.
This is a living page. I update it whenever my focus shifts, so the story you read matches the work I’m doing right now.
- Building
- An AI ops layer for an EdTech grading workflow
- Advising
- A seed-stage SaaS team on growth + technical hiring
- Reading
- “The Great CEO Within” by Matt Mochary
- Writing
- A short series on ChatGPT 5.4 for product builders
- Travel
- UTC, async-first. Karachi base, calls anywhere
The arc.
A decade of shipping, condensed into the moments that mattered.
Independent operator
NowFractional CTO, custom software, 360° digital marketing, and AI automation. Working with seed-to-Series-B teams and established operators across four continents.
Founder & operator
Shipped three products from zero, ran full-stack growth, scaled paid social and SEO across multiple markets. Lessons in distribution that no engineering blog teaches.
Engineering lead
Led builds across web, mobile and internal tooling. Stitched product, ops and growth into one cadence; the seed of how I work today.
Software engineer
Decade-plus shipping production software. Web, automation, integrations: the boring stuff that quietly runs the business.
What I do now.
Custom software
Full-stack web apps and MVPs: Next.js, TypeScript, Postgres. I bias toward ships that compound.
360° Digital Marketing
Strategy, brand positioning, Meta/Facebook ads, TikTok ads, Google Ads, and SEO. Every channel mapped, every campaign measurable.
AI + BPA Automation
Workflow systems, AI agents, OCR pipelines, and operational tooling. Quiet engines that compound for the businesses that adopt them.
Fractional CTO
Strategic tech leadership for founders who need senior judgment without a full-time hire.
Tools on the belt.
The kit I reach for: sharp, opinionated, and small on purpose.
Density over whitespace. Confidence over decoration. The ship beats the spec.
- Operating principle