REF / STARTUPS
Startup work.
Founding and operating. The middle chapters, where the company is made.
01
INDEX
All projects.
Showing 1–4 of 4. Scan the row, click to read the full case study.
#ProjectDomainRoleYearOutcome
01RaabtaHQ — WhatsApp-First CRM for Five Industry VerticalsSelf-Funded SaaS Startup · The Problem
Across Pakistan, the Gulf, and most emerging markets, small and mid-sized businesses don't sell over email or a web form. They sell over WhatsApp. A clinic confirms an appointment on WhatsApp. A car-rental desk quotes a daily rate on WhatsApp. A tr
StartupFounder & Engineer20265 verticals · 4 channels · autonomous AI inbox02AI Personal Finance App - Spending Intelligence & Goal CoachingThe Problem
Most personal finance apps do the same thing. they connect your bank and show you a coloured pie chart of your spending. The problem is nobody looks at the pie chart. Categorisation is inaccurate, the charts don't answer the question "can I afford
StartupCo-founder & CTO2024-2025£280K+ in savings goals tracked03AI Job Interview Prep & CV Optimisation PlatformThe Problem
Preparing for job interviews is a guessing game. Most candidates don't know which skills from their background to emphasise, which gaps a hiring manager will focus on, or how to structure answers to the real questions being asked. Generic interview
StartupFounder & Solo Engineer2024-20253.1× interview-to-offer rate improvement04AI-Powered EdTech LMS PlatformThe Problem
Online learning has a completion problem. Most learners who start a professional upskilling course don't finish it. not because the material is too hard, but because the material is static. The same lesson is delivered to the overconfident beginner
StartupCo-founder & CTO2024-20252,800 learners enrolled