REF / STARTUPS
Startup work.
Founding and operating. The middle chapters, where the company is made.
01
INDEX
All projects.
Scan the row, click to read the full case study.
#ProjectDomainRoleYearOutcome
01AI Personal Finance App - Spending Intelligence & Goal CoachingThe Problem
Most personal finance apps do the same thing. they connect your bank and show you a coloured pie chart of your spending. The problem is nobody looks at the pie chart. Categorisation is inaccurate, the charts don't answer the question "can I afford
StartupCo-founder & CTO2024-2025£280K+ in savings goals tracked02AI Job Interview Prep & CV Optimisation PlatformThe Problem
Preparing for job interviews is a guessing game. Most candidates don't know which skills from their background to emphasise, which gaps a hiring manager will focus on, or how to structure answers to the real questions being asked. Generic interview
StartupFounder & Solo Engineer2024-20253.1× interview-to-offer rate improvement03AI-Powered EdTech LMS PlatformThe Problem
Online learning has a completion problem. Most learners who start a professional upskilling course don't finish it. not because the material is too hard, but because the material is static. The same lesson is delivered to the overconfident beginner
StartupCo-founder & CTO2024-20252,800 learners enrolled