REF / STARTUPS
Startup work.
Founding and operating. The middle chapters, where the company is made.
01
INDEX
All projects.
Showing 1–3 of 3. Scan the row, click to read the full case study.
#ProjectDomainRoleYearOutcome
01AI Personal Finance App - Spending Intelligence & Goal CoachingThe Problem
Most personal finance apps do the same thing. they connect your bank and show you a coloured pie chart of your spending. The problem is nobody looks at the pie chart. Categorisation is inaccurate, the charts don't answer the question "can I afford
StartupCo-founder & CTO2024-2025£280K+ in savings goals tracked02AI Job Interview Prep & CV Optimisation PlatformThe Problem
Preparing for job interviews is a guessing game. Most candidates don't know which skills from their background to emphasise, which gaps a hiring manager will focus on, or how to structure answers to the real questions being asked. Generic interview
StartupFounder & Solo Engineer2024-20253.1× interview-to-offer rate improvement03AI-Powered EdTech LMS PlatformThe Problem
Online learning has a completion problem. Most learners who start a professional upskilling course don't finish it. not because the material is too hard, but because the material is static. The same lesson is delivered to the overconfident beginner
StartupCo-founder & CTO2024-20252,800 learners enrolled