REF / AUTOMATION
Automation work.
AI automation and business process automation: workflow systems, AI agents, OCR pipelines, and operational tooling. Quiet engines that compound for the businesses that adopt them.
01
INDEX
All projects.
Showing 1–10 of 23. Scan the row, click to read the full case study.
#ProjectDomainRoleYearOutcome
01Dubai Property Management - Tenant Lifecycle Automation for 1,800 UnitsDubai-based property management company (1,800 units AUM) · The Problem
A Dubai property manager handling 1,800 residential units across 14 buildings was running its operations the way most mid-sized PM companies do. heroically, on the goodwill of overworked staff. Tenant onboarding took 4-7 days. Maintenance requests
AutomationAutomation Architect20254 FTE roles reclaimed, NPS +2702London Boutique Law Firm - Contract Review and Intake AutomationLondon boutique commercial law firm (9 lawyers) · The Problem
A 9-lawyer commercial firm in central London was watching its margins erode under the weight of non-billable work. Lawyers were spending 8-12 hours a week each on tasks that didn't bill: reviewing routine NDAs, summarising lengthy contracts for par
AutomationAutomation Lead2025+22 billable hours/lawyer/week03Karachi Cardiology Clinic - From Manual Front Desk to Self-Running IntakeKarachi Cardiology & Vascular Clinic · The Problem
A single-consultant cardiology clinic in Karachi was running everything through one front-desk attendant: phone bookings, WhatsApp enquiries, appointment reminders, follow-up calls, lab report distribution, and ad-hoc patient questions. The consult
AutomationAutomation Lead2025−28h/week admin time04Austin B2B SaaS - Customer Onboarding and Support Triage AutomationAustin-based B2B SaaS startup (Series A, ~80 customers) · The Problem
A 32-person B2B SaaS company had recently raised a Series A and was acquiring customers faster than its 4-person customer success team could onboard them. New customers were waiting 2-3 weeks for a kickoff call. Support tickets were piling up in Li
AutomationAutomation Lead2025Onboarding NPS +31, churn −44%05Riyadh E-commerce - Arabic-First Customer Service and Multi-Channel ListingRiyadh-based DTC home goods brand · The Problem
A Saudi DTC home goods brand was selling on Salla, Amazon.sa, Noon, and Instagram. Customer service was running through a 6-person team handling Arabic and English in roughly equal mix; response times averaged 3 hours during the day and 14 hours ov
AutomationAutomation Lead2025−74% CS response time, +52% AOV06Lahore Couriers - AI Dispatch and Customer Comms for a 60-Rider FleetLahore Couriers (mid-market last-mile) · The Problem
A 60-rider last-mile courier company in Lahore was assigning deliveries by spreadsheet. every morning, two dispatchers sat with the day's orders and manually grouped them into rider routes. Customer notifications were sent by hand from a single SIM
AutomationAutomation Lead2025−31% cost per delivery07Islamabad Real Estate Developer - Sales Pipeline Automation at ScaleIslamabad-based real estate developer (anonymised) · The Problem
A 380-person developer with multiple active projects was leaking leads at every stage of the funnel. Inbound enquiries arrived across 7 different channels (website, Meta ads, IG DMs, WhatsApp, walk-ins, agent referrals, phone). Each channel had its
AutomationAutomation Architect2025+41% closed deals08Manchester Manufacturer - Invoice OCR and Vendor Management at ScaleManchester engineering manufacturer (1,200+ staff) · The Problem
A 1,200-staff engineering manufacturer in the Manchester area was processing 14,000+ vendor invoices per month through a 9-person AP team. Each invoice was OCR'd by a legacy system, then manually corrected by humans (the OCR was wrong on roughly 40
AutomationAutomation Architect20256 FTE roles recovered, 89% touchless AP09NYC Boutique Investment Fund - Pipeline and LP Reporting AutomationNYC boutique growth-equity fund ($180M AUM) · The Problem
A $180M boutique growth-equity fund with 18 portfolio companies and a 4-person investment team was drowning in process work. Every quarter, the team spent ~3 weeks producing the LP reporting package. emailing portfolio CEOs for KPI updates, chasing
AutomationAutomation Lead2025Quarterly close 3 weeks → 4 days10Karachi DTC Cosmetics Brand - Multi-Channel Sync and AI Customer ServiceKarachi-based DTC cosmetics brand · The Problem
A founder-led cosmetics brand had grown from one Instagram shop to selling on Shopify, Instagram Shopping, Daraz, and through WhatsApp DMs. across four channels with completely separate inventory tracking. The founder's mother (who managed operatio
AutomationAutomation Lead2025−96% order errors, 3 channels synced